What’s In Your Stack?
The rapid proliferation of marketing technology has given rise to the marketing technology stack. Marketers are faced with ever-more sophisticated options for email marketing, social media marketing, contextual web marketing, workflow management, etc. It’s an embarrassment of riches for the data-driven marketers and the managers who love them.
Your Stack Is Not Your Strategy
Adding another layer to your marketing technology stack is not all unicorns and rainbows. There are costs associated with learning curves and changes to internal processes. Implementation and configuration of the latest and greatest martech, if done too often, can lead to change fatigue. Not to mention the costs associated with overlapping capabilities between layers. For these reasons, it is important to have a well-developed strategy for your marketing technology investment. If KPIs are your north star, methodology is your GPS.
At Ocho Consulting, we are a data-driven organization guided by a core set of methodologies. Part process, part philosophy, and part framework, we call it our Methodology Stack. Not only do we apply our methodologies internally, we also bring them into every client engagement. They consists of:
A sales methodology designed to work as well with high-ticket, long cycle sales as with short-cycle transactional sales. The methodology is based on a prescribed approach to rapport-building questions that builds trust in a repeatable, predictable way. This method is teachable, can be applied at scale, and generates actionable data for continuous improvement.
A marketing methodology based on the golden rule, “market unto others as you’d have marketed unto you.” This methodology is customer-centric, data-driven, and scalable.
A growth methodology, built on a strengths-first assessment of the organization, its people, and its customers.